Motives influencing the co-production behavior of Vietnamese tourists: Scale development and validation

Các tác giả

  • Truong Thi Xuan Dao Trường Đại học Quốc tế Hồng Bàng
DOI: https://doi.org/10.59294/HIUJS.VOL.5.2023.547

Từ khóa:

động cơ tâm lý, động cơ kinh tế, động cơ xã hội, hành vi đồng tạo sản phẩm

Tóm tắt

The study highlights a number of incentives that impact product co-production behavior, including: economic, psychological, and social motivations. It was developed from the research framework "Descriptive model of the consumer co-production process" by M. Etgar. Nevertheless, particularly for travel-related goods, defined measurement scales for these variables are still lacking. A credible and dependable scale measuring the social, psychological, and economic factors influencing co-production behavior through a conceptual approach is needed to close this study gap. Multidimensional ideas become essential and significant. From an operational standpoint, tourist managers can assess or track the success of co-production techniques using measuring scales as a reference. The main purpose of this research is to develop a measurement scale for the group of psychological motives, economic motives and social motives that influence tourists' co-production behavior. With this goal, the techniques implemented for measuring these concepts will follow the guidelines (Churchill, 1979) of including the following steps: 1) Identify topics and create categories; 2) Screening and correction; and 3) Validate the scale.

Abstract

The study highlights a number of incentives that impact product co-production behavior, including: economic, psychological, and social motivations. It was developed from the research framework "Descriptive model of the consumer co-production process" by M. Etgar. Nevertheless, particularly for travel-related goods, defined measurement scales for these variables are still lacking. A credible and dependable scale measuring the social, psychological, and economic factors influencing co-production behavior through a conceptual approach is needed to close this study gap. Multidimensional ideas become essential and significant. From an operational standpoint, tourist managers can assess or track the success of co-production techniques using measuring scales as a reference. The main purpose of this research is to develop a measurement scale for the group of psychological motives, economic motives and social motives that influence tourists' co-production behavior. With this goal, the techniques implemented for measuring these concepts will follow the guidelines (Churchill, 1979) of including the following steps: 1) Identify topics and create categories; 2) Screening and correction; and 3) Validate the scale.

Tài liệu tham khảo

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Tải xuống

Số lượt xem: 1281
Tải xuống: 36

Đã xuất bản

24.12.2023

Cách trích dẫn

[1]
T. T. X. Đào Trương Thị Xuân Đào, “Motives influencing the co-production behavior of Vietnamese tourists: Scale development and validation”, HIUJS, vol 5, số p.h ENGLISH JOURNAL, tr 37–48, tháng 12 2023.

Số

Chuyên mục

ECONOMICS AND MANAGEMENT SCIENCES